Rank Higher and Outrank Your Competition with SEO & Digital Marketing for Birkdale
If you a small business, chances are that ranking higher on the search engines would drive more visitors to your site and give your business a boost. Web Design Southport offer a range of SEO and Digital Marketing services for Merseyside, Birkdale and the surrounding area aimed at companies on a budget.
It's an amazing fact that Google currently handles 63,000 searches per second. Consumers are searching for products and services that you provide daily. Don't miss out on getting a slice of the action by ranking higher and getting more visitors.
For more information on our SEO services in Birkdale, contact us
SEO and Digital Marketing Services to grow your business in Birkdale
Finding customers is hard, especially for new and small businesses. If you've got a great product or service but you are in a competitive industry, sometimes it's difficult to stand out.
You're primary focus is on what you do best - i.e. running your business. And because you are so focused on that, sometimes finding and winning new customers takes a backseat.
It's a challenge right? We understand the problem, as you're not the only company finding the same problems.
Here at Dream Web Design, we can feel your pain, because so many other businesses tell us the same story!
We've therefore created affordable SEO services aimed exclusively at small businesses just like yours. You can rely us on boosting your business, whilst you get on with what're your good at.
We also offer great solutions for businesses with no website or a poorly performing one, e-commerce for getting your product or service online as well as superfast UK website hosting to supercharge your business.
What is SEO and why should I do it?
SEO, or search engine optimisation is about improving your website for the search engines as well as building links to your website from other offsite locations.
Google and other search engines are focused on bringing the best content to the customer. This is caused relevancy and it's something that's big business in search land world today.
The more relevant your content is, the more chance that a customer stays on your site. The longer a customer stays on your site, the more relevant that the search engine thinks your content is (you can see where we are going here, right?).
Each search engine has it's own algorithm for ranking. But key factors in ranking include:
- Bounce Rate - whether a user clicks on to your site and then immediately navigates back to the SERP (Search Engine Result Page)
- CTR (Click Through Rate) - whether a user clicks through to other pages on your website
- Time On Page - how long a user spends on an individual page
- Session duration - how long a user spends on your site
As you can see, how these metrics are affected by one thing - relevancy. If the content is relevant, customers will read your pages in detail and probably navigate to other internal pages.
Long gone are the days when you build a website, fill the site with keywords and the site would rank (called keyword stuffing, heavily frowned upon by Google now). What is important is to speak in a "natural" voice - don't try to overthink what the search engines are looking for, think about your customer reading the content and how they would interpret and understand the details.
Your business website is the first thing that people find when searching online, let them know you're ready for business with a truly responsive custom website design that grabs their interest and turns them into customers from visitors.
Having a great reputation is important. Not only for your customers sake, but also for the search engines. Google is looking at business reviews as one of their metrics now, so ensuring you have great feedback is absolutely essential.
Time is money. If you're not doing the job you're good at, you're not earning. Let us focus on your digital marketing and SEO to get you more business. You spend that time getting the work done and reaping the rewards. Simple, managed solutions.
So what's involved in SEO?
The first step - keyword research
Without understanding what your audience is looking for, an SEO campaign can and do fail. Too much time is spent on trying to build content and make changes around keywords which are either too competitive with high search volumes, or no searches at all.
Deciding on the right blend of keywords to focus on is essential before embarking on the changes to a website and content build.
All too often an SEO campaign will be focused on trying to drive visitors to the site from offsite sources without thinking on how the site can be improved itself.
There are many aspects of your website that Google and the other search engines look at for content, not just the text on screen. Factors such as meta content (title and descriptions), image details, internal and external links and much more.
Content length can also be important, not just for retaining people on site. Content length is often linked to an understanding of the subject topic - and can be seen as highly relevant (there's that word again!).
Improving the page load speeds is also a critical factor. Pages that load slowly with broken links and images is a sign of a poorly optimised page and rank lower than those that are optimised correctly.
A thorough review of your website will often highlight issues that can be affecting your website ranking, and changes to these can make a big difference when they are re-indexed.
Dream Web Design can provide free SEO audits for Birkdale businesses so that you can review the changes required yourself. If you want to action those changes yourself then great. Alternatively, we can provide these changes either as a "one-off" fee or as part of a wider SEO campaign.
Often known as "backlinks", these are offsite links which are built to drive traffic from a different site to yours.
Getting sites to link to your site is challenging. But Google sees this as an important metric, one that most SEO experts believe to the most important aspect of ranking.
Backlinks can come from a wide variety of sources. If you're a business in Birkdale looking to improve your ranking and want to find out more information on how we can help you with offsite SEO, then get in touch with us today.
SEO takes time... be patient.
Some customers take out an SEO campaign and expect immediate results. Whilst onsite changes can have a rapid impact on some ranking changes, SEO is seen as a long term organic growth technique.
On average, SEO can take between 4 - 6 months to start seeing any major impact. Whilst this sounds like a long time, especially when compared to PPC (Pay Per Click) where traffic growth is quick, the difference is sustainability. PPC requires a constant input of money on a daily basis. But that return is reaped only whilst your PPC campaign is active - the adverts and links don't stick.
SEO is about building long lasting content which the search engines have a lifetime to search and rank. The benefit and the reach of that content will affect your site long after the money has been spent.
Not seeing the results you are expecting? Don't panic. SEO growth is organic and is built in such a way to drive traffic based on a range of keywords and from a range of sources. What you should expect from an SEO agency is a clear strategy and regular updates on what they are doing.
Be wary of those agencies who don't provide this. Some less reputable businesses will try "blackhat" approaches which may have more rapid keyword ranking results but will affect your website long term.
Dream Web Design only offer "whitehat" SEO techniques. Don't let a bad experience with another SEO agency in Birkdale stop you finding success from your website. Call us today on 07968 129060 to find out how we can help your business succeed!